Recent booking and occupancy data from PVRPV Vacation Rentals shows that Puerto Vallarta's vacation rental market is changing. Guests are travelling differently, staying longer, and becoming increasingly focused on the winter months. They are booking 2-3 years in adavance for extended stay bookings of 3-6 months and month long vacations at least a year or two in ahead of time.

Vallarta Pride 2026 generated 63 news placements wtih a value of 12.1 million Pesos in national and international media outlets this year, not counting local Puerto Vallarta press, according to the first advertising-value analysis of the festival's earned media, released by event organizers.

Olympic diving champion Tom Daley and his husband, screenwriter Dustin Lance Black, are back in Puerto Vallarta for a second visit this year, with their two sons.

Avida Market, new open-air food hall at the corner of Madero and Insurgentes in Zona Romántica, hosted one of the first live events at its new stage Friday night, part of a vendor rollout that has continued steadily since the market opened in early July.

The Puerto Vallarta City Council approved a reform Thursday to the Puerto Vallarta Award, the highest distinction granted by the municipality, adding a recognition named for Paco Ruiz for individuals and organizations distinguished in the promotion and defense of LGBTQ+ rights.

Puerto Vallarta restaurants Gaviotas at the Sheraton Buganvilias Resort & Convention Center and Mikado at the Marriott Puerto Vallarta Resort & Spa have been nominated for the seventh annual World Culinary Awards.

Jalisco tourism officials spent the summer courting LGBTQ+ travelers at Pride celebrations in Los Angeles, San Francisco and Vancouver, wrapping up the campaign with meetings and brand activations in Vancouver in early August.

More than 50 business owners and their representatives gathered Monday at Cheeky’s Lounge for the third meeting aimed at determining whether Zona Romántica should create a new business association, a new neighborhood association or establish a LGBTQ+ chamber of commerce.

A $30,000 USD matching gift from longtime supporter Rob Devore has helped move forward the Vallarta Gay+ Community Center's expansion into the former Anthropology nightclub space, providing a major boost to a renovation project that will nearly double the organization's footprint.

Like many Puerto Vallarta residents looking for a break from the summer heat, Jacob Scherer and his partner, Alberto Retano, were searching for a different kind of getaway when they first visited Guanajuato.

LGBTQ+ community leaders from across Mexico were recognized Friday night, July 31, 2026,  during the third annual Voices of Pride awards ceremony, held for the first time outside Mexico City as part of Latin Fest: Diversity Week in Puerto Vallarta. Four of those activists received a custom-designed award created by jewelry designer Delia González, along with a cash prize of 50,000 pesos.

Fifteen singers gathered last evening, in front of four judges, at the Cultural Center on the Isla Cuale to compete for the chance to represent Puerto Vallarta in the upcoming State Youth Finals in Guadalajara. 

Designer Eduardo Villegas unveiled his Summer 2026 collection Thursday night at La Santa, the upscale nightclub venue known for its VIP lounges and indoor pool, in a runway show that drew applause throughout the evening.

Puerto Vallarta will offer 200 free vaccines and rapid tests for hepatitis B, hepatitis C, HIV and syphilis on Tuesday, July 28, as part of World Hepatitis Day activities.

Friday, July 24, 2026, marked a significant milestone in diversity for the City of Puerto Vallarta. Two events took place - The Municipal President, Luis Ernesto Munguía., signed and agreement with the city; the President of the Comisión Estatal de Derechos Humanos Jalisco (CEDHJ) Luz Del Carmen Godínez González and the síndico of Puerto Vallarta, José Francisco Sánchez Peña.

A new community group calling itself a nonprofit initiative is setting out to change the way Puerto Vallarta deals with trash, launching a pilot program in Zona Romántica aimed at cutting down on trash and overflowing waste in one of the city's busiest neighborhoods.

Whiskey Kitchen is bringing a new way to beat the summer heat with the debut of its Lil' C❄️❄️l Market, an indoor artisan market that opens Saturday, July 25, and will continue every Saturday throughout the summer.

Puerto Vallarta welcomed 16 top-performing travel advisors affiliated with the HBX Group from July 16-19 as part of a familiarization trip designed to promote the destination to travelers seeking LGBTQ+-friendly experiences.

Puerto Vallarta's municipal markets are welcoming summer visitors with an array of local cuisine, handmade crafts and traditional products, offering travelers an opportunity to experience the city's culture beyond its beaches and resorts.

The Puerto Vallarta Sexual Diversity Subdirectorate, in collaboration with the real estate firm Donner & Associates, hosted a business meeting with more than 50 business owners and entrepreneurs from the Zona Romántica area on Wednesday, July 15, 2026.