To make a business grow requires to invest time, money and effort but that does not guarantee permanence. According to a research carried out in the University Center of the Coast, 75% of the microenterprises in Puerto Vallarta do not survive the first five years after its creation, which borders some businesses, no matter how popular they are, to close temporarily or definitively during the low season.
To know the perspective of the Association of Commerce and Tourism, Out & About PV met with Vidal Meza, president of the Organization and marketing representative of Almar Group. This is what he told us:
“The reason why many businesses close during the summer is because the owners feel that the income obtained during the summer does not reach the expenses generated by maintaining a business in Puerto Vallarta. Most of this places use this dates for doing remodeling work, maintenance of the place and giving vacations to their staff. ”
Vidal also states that closing during the low season is not an idea that Grupo Almar shares. “Personally, I do not share that vision. Our businesses are open to the public 365 days a year, including Christmas and New Year. My perspective is that people have needs: eating, sleeping, drinking, etc. and the businesses of Puerto Vallarta in general have everything to cover those needs to the local and national people during the summer. If you close a business for 1, 2 or 3 weeks, you lose your market; There is so much competition out there that, for example, if I see that a restaurant that I love closes its doors, it loses my loyalty. ”
“Business managers in Puerto Vallarta should be prepared for the summer or have actions and projects that help them balance during this season. More than closing, is when entrepreneurs have to create strategies to keep their doors open, not lose money and fulfill their responsibility to support the people who works with us during the winter. ” finished.
While some businesses have managed to dedicate themselves exclusively to an activity all year long and diversifying their type of clientele having diversification as a solution, other sites have a different strategy but there is no doubt that at the end of the summer they will open their doors with open arms and surprises to pamper customers who return year after year.