Great start for Puerto Vallarta in a year of challenges for tourism activity

The work of promotion, marketing and public relations increased hotel occupancy and economic spillover

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Puerto Vallarta, Jalisco

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Puerto Vallarta, Tourism Trust.- A few days after starting the activities of the year, Puerto Vallarta celebrates that it remains one of the favorite tourist destinations of national and international travelers, and despite the challenges due to the profound changes in tourism promotion Mexico, the promotion, marketing and public relations actions carried out by the Tourism Trust the previous year Puerto Vallarta, in coordination with numerous allies and business partners, have yielded very outstanding results.

According to the Ministry of Tourism of Jalisco, hotel occupancy expectations for this season of the year are above 80 percent, with benefits for all hotel categories; The economic spill, which will be a millionaire, will benefit the commercial and restaurant sectors.

ACKNOWLEDGMENTS

A few days ago, the state of Jalisco was named one of “The 50 Best Places to Travel in 2020” by the travel and tourism magazine specialized in Puerto Vallarta, where the attractions of Puerto Vallarta stand out next to the Magic Towns of the mountains, forming one of the most complete sea and mountain circuits in the country, with the largest number of products and symbols of Mexicanness.

This beginning of the year the positive mentions of Puerto Vallarta continue to arrive in cascade. Recently the largest platform specialized in reservations for fishing trips in the world, FishingBooker, named Puerto Vallarta the first sport fishing destination in Mexico and Latin America, and second worldwide only after Orlando, Florida.

Meanwhile, the Uber platform published that the Malecon of Puerto Vallarta is one of the most visited places in Mexico, ranking seventh in a list of 10 sites that head the Zocalo, the Basilica of Guadalupe and the Palace of Fine Arts of Mexico City.

Bahía de Banderas

TOURISM OF MEETINGS

In the segment of exhibitions, congresses and conventions, the Tourism Trust took the direction of meetings tourism, the numbers indicate that from June to December Puerto Vallarta received 43 events that brought 36,753 people for a total of 67,643 generated night rooms and an economic hotel spill estimated at 207 million 997 thousand 487 pesos.

Among the most outstanding events that took place here are the Singularity University Mexico Summit at the International Convention Center, where 1,100 people gathered, mostly staying in Marina Vallarta hotels. This summit brought to Puerto Vallarta the main gurus of new technologies in various fields.

The National Meeting of Technological Innovation Students was also held, which in September brought about 1,500 people to the Krystal & Hilton headquarters hotels; the different academic congresses of the Loc Group that between October and November brought more than 1,000 students to the Canto del Sol, Villas Vallarta, Pelícanos and Fiesta Inn hotels.

In the sports field, Puerto Vallarta continues to be a highly sought-after venue for high-profile tournaments and results such as the II PV Open Tennis Tournament, which for the second consecutive year was named the Best Challenger Tournament of the Year by the Association of Professional Tennis Players.

The Vallarta Cup was also held, which in its two editions – May and November – brought together more than 8,000 young soccer players and their families. As well as the Cheerdance Vallarta cheerleading contest, which in November brought more than 2,700 enthusiastic girls from different states of the country.

The medical congresses were also numerous among others of relevance of different unions and national associations, whose assistants highlighted Puerto Vallarta’s great infrastructure of services and attractions for the participants and their companions.

PROMOTION EVENTS

Regarding promotional actions, the report indicates that there was a great year with 180 events held with partners, airlines, travel consultants and consumers in the main markets as well as in emerging markets.

In Mexico, he participated in 10 exhibitions, 44 seminars, 3 congresses and a fair for a total of 58 face-to-face events in different cities of the country.

In the United States, Puerto Vallarta was present in 53 events, these being 32 seminars, 20 exhibitions and 1 congress. Meanwhile in Canada, the participation took place in 17 events: 8 seminars and 9 exhibitions. In Europe there were 13 events: 7 seminars and 2 exhibitions and in Latin America 28 events were attended, these being 23 seminars, 2 expos and 3 fairs. To all this we must add 11 webinars for consultants in different parts of the world.

Fideicomiso de Turismo

FAMILIARIZATION TRIPS

The familiarization trips to the destination are continuous, in 2019 the Promotion team received 63 fams for the consolidation of different segments with a range of 2654 trained advisors, which allows us to potentiate the sale and strengthen support of travel experts.

In June alone, 13 groups were received from Colombia, Chile, Costa Rica, Brazil … and others from Canada, England and California, USA.

Although the emphasis is placed on natural markets, the constancy has allowed other doors such as those in Latin America to be opened, with familiarization trips from practically the entire continent, taking advantage of the connectivity with the direct flight of Copa Airlines from Panama City that fulfilled a year this december.

The press trips were 54 in total with an attention for 345 people. 47 were press trips as such, with journalists and photographers and 7 more were photoshoots with production teams of prestigious international magazines where reports of the destination were published as Sports Illustrated, Elle Canada, Fashion Magazine, Nylon and Gregory.

By market these were 18 trips from Mexico, the same number from the United States and Canada, 8 from Europe and 10 more trips from Central and South America.

GREATER CONNECTIVITY

In 2019, the Phoenix and Querétaro air routes opened with Volaris as well as Viva Aerobús from Tijuana. New routes of the Canadian airline Swoop were opened internationally from Winnipeg, Hamilton and Abbotsford, Canada.

By 2020 there is already positive news such as the opening of the new Alaska Airlines flight from San Jose, California, the main natural market of the destination in the United States.

The shipping sector also continues to strengthen, this year 180 cruises arrived that transferred 480, 649 passengers, for next year an increase of 20 percent is expected compared to this year.

Puerto Vallarta has much to celebrate this beginning of the year 2020, the promotion, marketing and public relations work of the Tourism Trust have yielded positive results. And with the best attitude and professionalism, the opportunities and challenges that this year brings to the tourism sector will be faced.

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