Puerto Vallarta’s 2023: A Historic Year With 6 Million Visitors

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Puerto Vallarta concluded the year 2023 with unprecedented success in tourism, achieving remarkable milestones according to official State Government data.

The Tourist Information System of the State of Jalisco reported historic figures in key aspects for a tourist destination, including tourist influx, economic impact, employment, and arrivals by air, sea, and land.

Puerto Vallarta

Puerto Vallarta witnessed a substantial rebound in 2022 post-pandemic, with 5.91 million visitors. The momentum continued in 2023, shattering all previous records, as the number of tourists surged to 6.04 million, marking a 2.2% increase from the previous year and establishing a new pinnacle in Puerto Vallarta’s history.

Economically, the destination experienced growth, surpassing the 2022 figure of $40,400 million to reach $41,322 million pesos in 2023, reflecting a 2.3% increase in income and setting another historical record.

The city also saw a significant rise in arrivals by air, sea, and land. In 2022, approximately 4.05 million tourist visited, and in 2023, the numbers reached 4.46 million, indicating a robust growth of 10.1%. Air arrivals accounted for 3.38 million, land arrivals for 530,202, and cruise ship arrivals, the fastest-growing category, increased by 15.69% to 543,609.

Maintaining nearly the same hotel occupancy percentage as the previous year, 2023 showcased the positive impact of increased hotel room supply. The ongoing expansion of existing properties, inauguration of new ones, and alternative accommodations through digital platforms contributed to this stable performance.

Notably, employment rates flourished, with an increase from almost 139 thousand employees in 2022 to just over 148 thousand formal jobs in 2023, reflecting a remarkable growth of nearly 6.5% compared to the previous year.

Luis Villaseñor
Luis Villaseñor, director of the Puerto Vallarta Tourism Promotion and Advertising Trust

Luis Villaseñor, director of the Tourism Trust of the city, attributed these outstanding results to Puerto Vallarta’s unique attributes, such as its blend of mountains, sea, and cosmopolitan charm. He emphasized the city’s ability to cater to diverse tastes and budgets through its multi-segment hospitality and experiences, making it a multi-award-winning destination in 2023.

The success is attributed to the concerted efforts of the state and municipal government’s national and international promotion, along with the collaborative spirit of the entire Vallarta community. The hotel industry played a pivotal role, ensuring exceptional accommodation, while all tourism service providers dedicated themselves to providing memorable experiences for visitors.

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