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Puerto Vallarta has experienced an exceptional summer season, with Mexican tourists driving a significant portion of the destination’s success.
Preliminary data reveals a 78.67% average hotel occupancy rate, surpassing the previous year by 8.17%.
More than 250,000 hotel rooms have been booked since July 7th, generating an economic impact of over 3.5 billion pesos. Mexican tourists have driven those hotel room bookings, with 71.5% of these visitors hailed from within Mexico. 22% of the tourists came from the United States and 5.2% from Canada, with 1.3% from other countries.
The average individual expenditure has been $14,620 pesos, which translates into an economic spillover for the destination of more than 3.500 million pesos.
Another approximately 50,000 tourists used digital rental platforms – which report a 56% occupancy – injecting over 600 million pesos into the local economy.
Luis Villaseñor, Director of the Puerto Vallarta Tourism Trust, emphasized the importance of domestic tourism.
“We knew that the summer vacation period would be strengthened by the national market, and our promotional efforts across the country have clearly paid off,” he said.
With a robust domestic market and promising overall figures, Puerto Vallarta is poised to continue its upward trajectory for the remainder of 2024.
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