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City officials and tourism officials told business leaders on Thursday, March 18, 2026, that Puerto Vallarta is seeing a rapid recovery and sustained visitor activity three weeks after the disruptive events of Feb. 22.
During a meeting with local business owners, authorities revealed that the destination welcomed 1 million visitors during the first two months of 2026. Despite the late February unrest, the city maintained a 79% hotel occupancy rate and generated an economic impact of nearly 7.2 billion pesos, marking only a moderate decrease from the same period in 2025.
Mayor Luis Ernesto Munguía González credited the stabilization of the region to close coordination between the public and private sectors.
“Coordinated efforts at different levels will always help us stabilize situations like the one we are experiencing,” Munguía said.
The mayor noted that managing public perception remains a primary challenge. He emphasized that strengthening institutional communication and providing accurate information has been vital to containing negative publicity and allowing for better decision-making.
Operations in the maritime and air sectors have largely returned to normal. While the Puerto Vallarta International Airport experienced two days of disruptions, shipping lines have already restored their routes. The city saw 38 cruise ship arrivals in January and February, representing a 15% increase over 2015 figures.
Jalisco Secretary of Tourism Michelle Fridman noted that the year began with seven strong weeks of growth before the impact of the final week of February.
“The overall impact is marginal,” Fridman said, though she cautioned that the international market may take longer to bounce back. “We shouldn’t downplay the crisis… we won’t be back to normal overnight, but we are already beginning to see signs of recovery.”
As the city prepares for upcoming peak travel seasons, officials stated the immediate goal is to restore full tourist confidence.
“Puerto Vallarta is standing strong, working… so that we can do much better,” Munguía said.
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